Digital marketing is the part of online marketing, which uses online and web based technologies like desktop computers, hand held devices and various other web and digital media and channels to promote various products and services. It helps in the promotion of services and products to a large audience through the Internet. This also helps in the reduction of costs involved in the marketing of a product and service. This channel provides immediate results and helps in increasing sales of a product or service. This helps the marketer to reach out to more people at once and also reduces the costs involved in the marketing process.
There are various ways in which one can use the Internet to market their business. These include search engine optimization (SEO), content publishing, e-mail marketing, viral marketing, social networking, video marketing and media buys. The most commonly used methods of Internet marketing strategies are SEO, email marketing, content publishing, video marketing, social networking and viral marketing. We shall discuss briefly about each of them so that you understand its importance in today’s scenario.
Search Engine Optimization (SEO) is a set of Internet marketing techniques which ensure that your website ranks high in the natural search results of the various search engines. When a user searches for a keyword or a phrase relevant to your business, the website that displays the most relevant results is displayed. The process ensures that the audience looking for your products or services gets an easy access to it. There are various components of SEO including link building, content publication, and press release publicity.
Content Publishing: Content publishing is a powerful strategy of internet marketing which makes use of websites to publish quality articles on a variety of topics. This creates an enormous amount of exposure for your business. You can leverage the power of article marketing by building an email list that contains the contact details of interested readers. The content published on the blogs, and article directories, can be used as an effective method of digital marketing as it is highly targeted.
Social Media Marketing: Social media allows you to interact with your audience in a more personal way. You can use this platform to share information about your products and services with your customers. You can also use it to engage with your audience. It can be likened to the old-fashioned telephone directory in the sense that you use your contacts to send out your promotional material. Social media marketing allows you to send out emails containing valuable information about your products and services in the form of articles, pictures, videos, or text.
Paid Advertising: Apart from content marketing, paid advertising has become one of the most effective channels of marketing on the internet. There are several methods used for the purpose of paid advertising including pay per click, pay per impression, pay per play, and pay per play channels. Among these, PPC stands out as the most popular. It involves paying a certain amount of money every time an internet user clicks on your ad. The benefits of using paid advertising include higher return of investment, immediate payment, and a high return on your investment.
Affiliate Programs: These days, there are hundreds of companies offering affiliate programs. Among them, most popular are the ClickBank and Commission Junction networks. These channels of internet marketing platforms help you earn a commission through the products or services sold by other companies.
Internet marketing channels have come a long way. A few years ago, online marketing was limited to search engines like Google, Yahoo, and MSN. Today, you can find thousands of web pages and social media sites with millions of visitors. It has become an excellent source of generating traffic, and that is why many internet marketers use it. If you want to succeed in the field of internet marketing, it is very important that you understand the different strategies used by successful marketers to generate traffic to their websites and earn money from affiliate marketing.